Photography plays an important role in small business marketing; images can enliven your website and help you tell engaging stories on social media. If you’re intimidated by photography, you’re not alone—many small-business owners think the same way you do. However, the more pictures you take, edit, post online or put into your next marketing brochure, the easier it will be. Use these tips to help alleviate your photo anxiety, and get more from the photos you take.
Yes, your iPhone takes pretty good pics, but it’s worth it to invest in a basic DSLR camera. You don’t necessarily need all the bells, whistles and lenses, but you do need something that allows you to focus, zoom in and adjust settings. A Canon Rebel or a Nikon D3100 might be a good place to start. And once you get a camera, read its manual and play around with its features. If you need extra guidance, consider taking a photography course at a local college or online.