Digital Campaigns

Turning your advertising spend into paying customers. Digital Campaigns and Analytics...

The impact that social media has had on businesses is huge. Do you agree with our list? Here’s our five biggest impacts –

Digital Campaigns

Turning your advertising spend into paying customers. Digital Campaigns and Analytics...

The impact that social media has had on businesses is huge. Do you agree with our list? Here’s our five biggest impacts –

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#1 – Increased Exposure

With a whopping 91% from our survey, increased exposure was the top benefit that marketers participating in this report have seen from deploying social media marketing efforts.

Social media marketing presents a unique opportunity for companies to stay top of mind with current customers and get on the radar of new customers on their preferred platforms.
#2 – Increased Traffic

70% of marketers found that social media activities increased traffic to their website while 75% of businesses engaging in social media activities for a year or more reported an even bigger increase in traffic.

Encouraging social media users to leave a social media platform and visit your website is no easy undertaking. A solid mix of engaging content and well formulated ads with a compelling call to action can help encourage consumers to visit your web properties.
#3 – Developed Loyal Fans

It is no mystery that most social media users engage on social platforms for personal needs first.

Fortunately, social platforms like LinkedIn and Facebook are beginning to make it easier for marketers to target audiences based on interests, job titles and demographics. This opens the door for advertisers to target individual messages based on customers.
#4 – Provided Marketplace Insight
68% of marketers felt that social media provided market insight that they did not previously have or reaffirmed what they already knew.

Social media enables you to see your consumers in their true habitat. It is easy to uncover who else they interact with, what their favorite movies or tv shows are, where they work, the list goes on and on.
Over 50% of marketers who have been utilizing social media for over a year were generating leads through social media.
Let us help create or manage your social media campaigns, contact us today.

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